Big Wheel Burger

DYNE supercharged our delivery sales and gave us full visibility into what’s working. From AI-powered visuals to predictive ad tools, everything is now faster, smarter, and on-brand. Our Uber Eats sales didn’t just grow, they exploded. With DYNE, every dollar works harder, and we finally have the confidence to scale.

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Big Wheel Burger Multiplies Delivery Sales and Cuts CPC with DYNE

DYNE supercharged our delivery sales and gave us full visibility into what’s working. From AI-powered visuals to predictive tools, everything is now faster, smarter, and on-brand. Our Uber Eats sales didn’t just grow, they exploded. — Big Wheel Burger Team

Background

Big Wheel Burger isn’t just Canada’s first carbon neutral fast food restaurant, it’s a bold, community-driven brand redefining what sustainable, modern QSR looks like. With multiple locations across Vancouver Island, they were ready to take their digital presence and delivery performance to the next level.

Their goal: boost app downloads, increase third-party delivery sales, and stay top of mind in a competitive market, all while staying true to their brand voice.

Challenges

Limited visibility into delivery performance
Low efficiency across Uber Eats campaigns
Needed better creative that reflects their fun, futuristic brand
Wanted to eliminate guesswork from budgeting and campaign planning

What Changed with DYNE

Uber Eats Integration gave Big Wheel a clear view of delivery performance
AI-Powered Campaigns launched with speed, precision, and creative freedom
Predictive Analytics allowed them to forecast engagement and ROI before spending a dollar
Real-Time Dashboards made results visible across every channel and location

Results

3.01% CTR (well above industry benchmark of 0.9 to 1.5 percent)
84,000+ local reach from just one campaign
$0.20 cost-per-click, far below the industry average
Explosive growth on Uber Eats, turning a slow channel into a top performer
More traffic with the same budget, thanks to DYNE’s efficiency

*Ad Campaign for BWB Delivery App (Langford Location April 9th to July 9th)*

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Tools Used

Predictive ad performance forecasting
Uber Eats and POS data integration
AI-generated ad visuals
Campaign-level ROI insights
Unified dashboard for every channel

Why It Works

Big Wheel Burger and DYNE share more than a love for great food. They share values. Both are purpose-driven, community-first, and never afraid to experiment with bold ideas. DYNE became more than a tool. It became a partner in scaling Big Wheel’s mission.

To learn more about how DYNE can support your restaurant, book a demo here.

Why Our Partners Love Us:

Logan Macqueen

Urban Forest Bistro Owner

It has been a pretty positive experience. The program is really great, making many tasks significantly easier for me than they would otherwise be. The assistance I receive from everyone at DYNE is fantastic.

Andrew and Brandon

Kozu Sushi Pizza

With the rise of AI, leveraging technology as an entrepreneur has become very important and DYNE has helped enhance our business with the use of these AI tools, showing us what exactly to focus on.

Jay Ashton

"Canada's Restaurant Guy"

DYNE is not just technology; it's a growth catalyst for restaurants of all sizes. Their innovative approach to dynamic pricing, automated staff scheduling, and inventory management is a game changer.

Jade Li

Shen Sushi Owner

I share my budget and my idea. Then they can exactly implement it. You know, DYNE understands the requirement set by me. So, that's the reason why I partnered with DYNE.

Wing’n It

Wing’n It Grande Prairie Team and Wing’n It Airdrie Owner

DYNE gives us the tools to run smarter local marketing without needing extra headcount or tech skills. We’re able to stay on-brand, create better campaigns faster, and actually see the results. It’s a game changer for busy restaurant owners who need real impact without the hassle.

Big Wheel Burger

Big Wheel Burger Team

Tahini’s

Omar, CEO of Tahini’s

DYNE outperformed on every metric. From lower ad spend to higher CTR and conversions, their AI tools helped us grow faster without hiring more people. It’s the most efficient way we’ve ever run multi-location marketing. We’re not just reaching more people, we’re doing it smarter, with better ROI.

C’est What?

Maggie Stanton, Manager

DYNE gave us rough attendance figures, demographic insights, and a better idea of who would be in the neighborhood that day. This led to more effective daily postings, and we used the AI assistant to reach those markets.

Chris Greenfield

Co-Founder & Owner at Troller Ale House

DYNE has a great AI process that helps you to create a nice response to each individual review and from that it gives you a really good baseline and then you can go personalize the review. It's a real time saver for your staff and management.

Mario LoScerbo

Amato Gelato Café Owner

We are extremely happy with DYNE, and not only do we consider using it for our new locations, but we also highly recommend it to other business owners.

Andrew and Brandon

Kozu Sushi Pizza Co-Founders

With the rise of AI, leveraging technology as an entrepreneur has become very important and DYNE has helped enhance our business with the use of these AI tools, showing us what exactly to focus on.

Logan Macqueen

Urban Forest Bistro Owner