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Understanding the Restaurant Marketing Funnel

Understanding the restaurant marketing funnel is essential for any restaurant owner as it will allow you to bring new customers in while keeping your existing customers coming back. Data-driven marketing, customer engagement and retention strategies play a key role in establishing this. Here's a quick guide to help you get started!

Understanding the restaurant marketing funnel is essential for any restaurant owner. With the right techniques, you can attract customers and have them return time and time again. Here's a guide to help you get started.


You need to start with building awareness for your establishment. This includes things like advertising, creating social media accounts, distributing flyers or door hangers, hosting special events and more. Getting the word out about your eatery helps ensure that potential customers know where to find you.


Next comes ‘catching their attention’ – this involves getting potential customers interested in what you have to offer by sharing engaging content such as pictures of food, customer reviews, and recipes! Additionally, running promotions or discounts are great ways to entice diners.


Then comes the persuasion phase – this involves convincing people that they should actually go ahead and try your restaurant out. Try sharing testimonials from customers who have had great experiences in the past or videos of happy diners enjoying their meal.


Finally, it’s a matter of converting those interested individuals into actual paying customers by offering an easy-to-navigate website or app that makes ordering food convenient for them.

Here’s also 5 Clever Marketing Tactics for Restaurants that we have compiled for you to get inspired and make use of right away.

By utilising these strategies to create an effective restaurant marketing funnel, you will be well on your way to having a successful establishment!

You can download and utilize our free templates to your advantage by planning ahead, budgeting and tracking your marketing schedules, content budgeting, PR, and more.  

DYNE helps restaurants attract new customers by marketing, branding, and emphasizing what they offer. Book a demo or reach out to our team today with to see how you can use the marketing funnel to your advantage with DYNE!

Written by
Luna Crawford

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